How google works and thinks
Understand how Google works, how Google thinks
How google works and thinks |Understanding how Google works, how Google thinks Search Engine Optimization can seem horribly complicated. It’s not. It does, however, incorporate lots of apparently unrelated tasks. All very confusing. Unless, that is, you understand how Google works. How it thinks.
We learned that Google uses a software ‘spider’ to crawl the net, checking out websites. The spider uses very sophisticated algorithms to arrive at rankings but, for obvious reasons, Google does not publish a detailed description of its algorithms – to stop people bending the system. We have, therefore, to ‘think like Google’ to come up with strategies.
Always keep in mind, Google’s objective: To make the searching experience with Google better than with other search engines. Top priority for Google is to present websites that match the search criteria users employ.
Why the obsession with Google? Worldwide, more internet searches are made using Google than all other search engines put together (83%). Even in the USA, where Bing and Yahoo are stronger, Google still outperforms all other search engines put together three times over. And anyway, many search engines use Google data and similar methodologies.
The scale of Google’s problem.
More than 150,000 new websites are launched on the web every day. Each one to be analysed and evaluated. Then there are the 350 million existing websites, many of which are changing every day. They too have to be checked regularly. Clearly some sort of automation is needed.
Google uses a software ‘spider’ that crawls around the wnet picking at and evaluating websites.
The spider’s diet is WORDS. It’s not very good at interpreting images, animations, videos etc, but it is good at words.
So, our first rule of thumb:
? Try for at least 200 words per page wherever possible. This is particularly important for your Home Page – the most important page for both Google and for humns.
How does the spider think?
Of course, it doesn’t really think, but it can make rough value judgements. We imagined two websites, A and B., both apparently about the same subject. More than 150,000 new websites are launched every day Although site A may be the better of the two for people searching the web, for a piece of software (our spider) making an evaluation, site B seems to win hands down.
And that’s the conclusion Google’s spider will make when we get down to the nitty gritty of SEO, you will see that everything follows this sort of logic. Suddenly, Search Engine Optimization seems fairly logical, given the limitations of a software spider having to evaluate/re-evaluate millions of sites each day.
? This site has 7 pages
? Very few words per page.
? There are no ‘download’ links or links to other related pages.
? No other websites or social media sites have links to it.
? This site hasn’t changed in months
? This site has 95 pages
? 200 or more words per page.
? This does hhave ‘download’ links or links to other related pages
? Other websites and social media sites have links to it
? This site has new content every week
Suddenly,Search Engine Optimization seems fairly logical, given the limitations of a software spider having to evaluate/reevaluate millions of sites each day.
How to boost your page count
“Ah, but,” you say, “That’s all very well, but if Google like lots of pages, how can I hope to compete when my product/service is so simple. An ‘About Us’ page, a ‘Meet The Team’ page, a ‘Services’ page and ‘Contact Us’. How could I ever get to one hundred pages or more?”
Easy. Have a ‘News’ section. Each week add a page – a recent announcement, a new client, meet us at XXX exhibition, we’ve raised money for charity, and so on. Have a BLOG, adding a comment, a view, an observation each week. It does mean work, but adding just one or two pages a week is perfectly possible.
How to check when Google last visited your site?
To check when Google last visited your site, simply do a Google search:
Using my own site, I keyed in:
The system responded with a snapshot of how my site looked last time Google visited, plus the date last visited:
Google reads text, not pictures of text Website designers often use images of text, rather than using true text that Google can read. This is an example: The words above simply do not exist as far as Google is concerned. So, how can you check if your website designer has used images of text?
Having selected it, copy and paste to a Word document. If, in the Word document, you can amend the text, such as deleting a word, then your website designer has used true text. Simply ‘select’ a batch of text on your website, like this:
How google crawls websites and pages
- Google is king, for the next few years at least
- Try to ‘think like Google’ – there is a logic to it.
- It looks for internal links (to other pages, to downloads).
- It loves lots of page.
- Google is good with words (not pictures of words).
- Google relishes active sites – sites that are updated.
- It really values inbound links (links from Facebook, from other websites).